Marketing
Segmenting audiences to create engaging campaigns
The joy we see on a marketing team’s faces during our demos says it all. Our clean, intuitive interface helps teams understand their audience and get to the data that matters.
Audience Segmentation
Segment customers into Customer Lists using an intuitive interface.
Customer Lists are set up by combining the results of customer searches on demographic information, customer status, orders, donations or location.
Stored in the database, they can easily be used for reporting and analysis, or exported for mailshots and further analysis.
Audience Tagging
Belonging to a Customer List tags the user with that list name. Lists can be created dynamically, so customers are automatically tagged when they fall within the dynamic list definition.
For example, a dynamic list called “Local Donors” might be defined as “All people that have made a donation, and live within 10 miles of the venue”.
When a customer living nearby makes a donation they are automatically tagged as a local donor.
Reporting and Business Intelligence
Our reports module allows you to have up-to-the-second data available to you in several ways: accessible on your personal dashboard, emailed at a schedule you define, dropped into your S3 bucket e.g. OneDrive or Google Drive or with a secure bookmarked link in your web browser of choice – no log-in required.
Dive deeper into your figures with our detailed BI tools. With more than 200 standard reports and the flexibility to write your own, you control how you view your data. Each report handily exports to Microsoft Excel for quick crunching.
ChatGTP-Powered Reporting
Our groundbreaking generative AI-powered reporting tool delivers accurate, verifiable data in response to natural language queries.
Empowering organisations to streamline data analysis, gain deeper insights into customer behaviour and optimise ticketing operations, all without writing a single line of computer code.
Custom Fields
Fully customisable forms can be configured to capture additional information about your audiences or your events. These can be accessed during the checkout process or at any time via a user’s profile.
This data can be bulk updated for everyone on a list and is also accessible in reports.
Agency & Promoter Reports
Our report engine and role-based security combine to give access agencies or promoters access to reports that concern them, without opening the rest of the system.
Reports can be emailed from the system directly, or set up to email on a schedule with dynamic parameters.
Integrations
MailChimp
A two-way sync between Customer Lists and MailChimp provides seamless integration for creating, sending, and tracking email newsletters.
Arenametrix
Data feed reports are provided for integration with the Arenametrix Customer Relationship Management & Revenue Optimization Platform.
Google Analytics and Tag Manager
Google Analytics and Google Tag Manager give you the tools, free of charge, to understand the customer journey and improve marketing ROI. Follow your customers from marketing to corporate website to ticketing and checkout.
Illuminate
Illuminate is the Arts Council’s Audience Data platform. It’s a free tool that helps organisations gather and analyse data on their audiences and participants.
Audience Answers
Designated by the Audience Agency, the Audience Answers platform and data service is designed for and with cultural organisations, allowing them to analyse and benchmark their audience data using Audience Spectrum, the UK’s leading arts segmentation model. Available free of charge at the point of use, including onboarding, for all Monad users in the UK.
Two Circles
Founded in 2011, Two Circles is an international sports marketing agency that leverages data to help sports organizations grow their revenue and know their fans best.